You won’t see the benefits of content creation right away…it takes time. In this episode of Content Logistics, Alina Benny talks about her experience as a content lead at Nextiva and points out the most important steps every aspiring writer should take to succeed.
During Camille’s and Alina’s conversation, we get an inside look into what makes content fresh and how a team approaches content creation, organic search, and lead generation. Besides that, Alina shares her experience in leading a team of content creators and pinpoints the priorities involved when scaling out a content program.
Alina reflects on how difficult it is to create content that ranks and leads to revenue. According to Alina, you have to practice, try different approaches, and focus on quality to ensure your website visitors actually become interested in what you have to say.